So, I built a website. A personal one. I want to say that part out loud because it matters.
I have company sites. I have company channels. I have company pitches and company offerings and company everything, because I run three businesses and that’s just how it goes. But none of those places are really me. They’re pieces of me. Carefully framed pieces, sized to fit their particular rooms. And that’s the right thing for those rooms. It’s just not the whole thing.
This site is the whole thing. Or as close as I can get, anyway.
A little context, since we’re just meeting. I’m a filmmaker by training, which means I spent years learning how to take an idea and turn it into something you can actually watch and feel. Cameras, edits, sound design, all of it. That craft is the bedrock of how I see almost everything else, and it quietly shapes the way I approach work that has nothing to do with film.
In the world right now, that curiosity runs in three different directions at once.
There’s Halo Logic, my AI company, where I help organizations upskill their people to actually use AI in their day to day work. Not “here’s what AI is” slide decks. Real, practical literacy so teams can get value out of the tools they already have and make smart decisions about the ones they don’t. This is the work I’m most excited about right now, and I’ll write about it here plenty, because it’s impossible for me to stop thinking about.
There’s Bear Media Services, which is the film, video, audio, websites, digital marketing, and communications consulting side of my life. It’s the work I’ve been doing the longest, and the work that still feels most like home.
And there’s Reimagination Events, which exists because nothing lights me up quite like putting together experiences where the room becomes a little more than the sum of the people in it. If you’ve ever been to a show, a party, a dinner, a conference, a whatever, that felt designed instead of just scheduled — that’s the kind of thing we’re aiming at.
That’s what I’m doing out in the world. But this site isn’t any of those. This site is where I get to be a whole person.
Here’s what you can expect to find
I’ll write about AI, because it’s the thing I can’t shut up about — not the hype, not the fear, but what’s actually interesting and what’s actually useful. I’ll write about film and the craft of making people feel something on purpose. I’ll write about events, music, and the strange alchemy of getting a room to light up. I’ll write about travel, because I’m happiest when I’m somewhere new or somewhere near the ocean. And sometimes I’ll just write about whatever’s in my head that week — a book I’m arguing with, a conversation I can’t shake, a thing I’m excited about for no good reason at all.
Some of what shows up here will be more considered. Some of it will be looser and more experimental. For the loose stuff, I’ve set up a section called From the Sandbox — that’s where the half-formed ideas, the tinkering, and the “here’s a thing I tried” posts will live. The main feed is where I’ll think a little more carefully out loud.
The people I come home to
A quick note on the people I come home to, because they’re part of anything honest I’d say about myself. My husband Seth, our kid Gabe, and our dog Rosco are the quiet engine behind most of what I make. They’re the first people I test ideas on, the first people to tell me when one of those ideas is bad, and the reason I care about this work in the first place. They’ll show up here from time to time, because pretending they don’t would be weird. This is a personal site, after all.
One last thing, because it’s kind of the whole point
I don’t think being thoughtful and being fun are in tension. I don’t think strategic and warm are in tension. I don’t think curious and rigorous are in tension. I think the best version of almost anything has all of those at once. That’s the room I try to build in my work, and it’s the room I want to build here. Pull up a chair. Stay as long as you like. There’s usually something going on.
— Brad